March 4th, 2021
What Can You Do with a Marketing Degree?
A Marketing Degree can take you to almost any industry. Whether it’s a private company selling a new widget, a nonprofit performing work with a mission, or a governmental agency, they all want to get the word out about what they do. The professionals who help them achieve that goal are marketers who have knowledge, experience, and a degree.
With a Marketing Degree, you might start out as an assistant and work your way into management roles or home in on specialties that interest you. Advertising and Marketing Agencies and Public Relations firms all hire marketing grads.
Do All Businesses Need Marketing?
All businesses, big or small, in all industries, private, public, and nonprofit benefit from marketing and rely on some form of it to be successful. They need a way to tell others about that their products, services, or mission is worthy. Most organizations will use a combination of traditional and digital marketing.
What Do Marketers Do?
Marketers are responsible for the promotion, branding, and presentation of goods and services. They find ways to allow the consumer to interact and engage with a company, show interest, and/or purchase a product or service.
There are many facets to this career choice including research, strategy, analysis, copy, design, promotion, and so much more.
What Are Some Jobs I Could Get with a Marketing Degree?
There are many roles you might get with the degree including:
- Content Creator
- Sales Assistant
- Copywriter
- Digital Marketing Strategist
- Demand Generation Specialist
- Social Media Manager
- Marketing Strategist and Researcher
- Marketing Analyst
- Search Engine Marketing Specialist
- Search Engine Optimization Specialist
- Media Planner
Is Marketing Right for Me?
If you already have good communication skills and a creative mind, you might be right for a marketing career. Marketers need to combine creativity, ingenuity, and writing abilities with data and analytics. This helps organizations understand the power of media and how to leverage and capitalize them to reach their goals.
Is Marketing a Smart Choice for Future Employment?
There is faster than average job growth predicted for marketing managers through 2029. The career also offers competitive salaries in most regions of the country. For example, in North Carolina, South Carolina, Georgia, Tennessee, and Virginia, the average salary is above $100,000.1
What Would I Learn in a Marketing Degree Program?
A good program will build upon your communication and critical thinking skills. You’ll also learn about advertising, public relations, strategy, market research, data analysis, sales, management, audience segmentation, and consumer behavior. But if you want to succeed in the field you’ll need business acumen and a good foundation in accounting, economics, statistics, and finance. And in our global and digital world, you need to be tech savvy and understand how world trade and international business might impact what you do.
At Limestone University, we offer a B.S. Degree in Business Administration-Marketing that can provide you with all you need to start on the path to a Marketing career. You can take it on campus or online and our Business Programs have specialized business accreditation through the Association Council of Business Schools and Programs (ACBSP). Want to learn more? Contact us at 864-489-7151 to get started now.
