Limestone Professor Dr. Jaime Orejan To Make Presentation At University of South Carolina

A Limestone College professor will soon present his research at an upcoming conference being held at the University of South Carolina.

Dr. Jaime Orejan, an Associate Professor and Chair of Sport Management at Limestone, recently had his submitted abstract accepted for inclusion in the conference. His report, “Recruiting and Marketing the Student-Athlete at Historically Black Colleges and Universities (HBCU),” will be a 30-minute presentation at USC during the conference scheduled for April 3-5.

For the past 12 years, the CSRI Conference has brought academic researchers, students, and industry professionals together to discuss pertinent research findings and issues facing the college sport industry. At the 2019 conference, there will be 12 academic presentations, including that of Orejan.

In his essay, Orejan explores the importance of the recruitment and retention of student-athletes to colleges and universities. He explains that these institutions rely heavily on the enrolment of the student-athlete due to the need for tuition.

“Marketing, once a foreign concept in most college athletic programs, has become part of the everyday vocabulary of sports management,” Orejan said. “With heavy competition for tuition dollars, the need for athletic administrators to know and understand the needs and desires of student-athletes is critical for the subsistence of their institution. Unfortunately, below the highest levels of Division I competition, marketing is more often talked about than practiced effectively, particularly at HBCU’s.”

Orejan joined the Limestone College faculty in 2018 and serves as Chair and Associate Professor of Sport Management. Previously, he has been a professor of Sport Management at Elon University, Desales University, Loras College, The University of Southern Mississippi, and Winston Salem State University. He has also taught in the Online MBA in Sport Business at Saint Leo University and Adelphi University. He earned a Ph.D. in Teaching and Sport Management at the University of Southern Mississippi. For the past few years, he has focused on the management and marketing of soccer in the United States.