Code & Name

SB430 - International Sport Business

Course Description

A comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. The class introduces the student to the structure of governance in the international sport industry and prepares students to apply management strategies in the business segments of sport marketing, sport media and information technology, facility and event management, and sport tourism.

Credits:
3 or 6
Prerequisites
EN102 MG300