PROTECT THE ROCK: Limestone University Athletics Joins The Under Armour Family

Limestone University has announced a new athletic partnership with Under Armour and BSN SPORT that will outfit all Saints’ student-athletes beginning with the 2023-2024 season.

Through the new partnership, BSN SPORTS will serve as the official apparel and equipment provider to the Limestone Athletic Department while outfitting the University’s student-athletes, coaches, and community members in premier Under Armour product selection. BSN SPORTS is the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands.

“Our collaboration with Under Armour through BSN SPORTS is a game-changer for Limestone Athletics and our growing national brand,” said Vice President of Intercollegiate Athletics, Hailey Martin. “Our student-athletes will now have access to top-tier gear and apparel that will help them perform at their best and represent our University with pride.”

Limestone, which is a member of the South Athletic Conference, will also benefit from access to BSN SPORTS’ line of custom campus branding products, expansive support teams, and fanwear shop for Saints supporters.

From now until June 22, fans can order exclusive Limestone-branded Under Armour apparel by visiting HERE. 

Use the code “limestonua” to access the site.

Bill Stote, Sr. Vice President of BSN SPORTS Collegiate Select Program said, “This agreement between Limestone University, BSN SPORTS, and Under Armour will add tremendous value and dedicated support to the experience of the coaches, student athletes, and administrators involved with Limestone University Athletics. Our team is excited to provide the Saints coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel, and branding resources to continue growing Limestone’s prominent athletic brand and fanbase.”

For the past several years, Limestone has been outfitted by Adidas.

About BSN SPORTS

Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.